Monday, January 9, 2017

The Dawn of Gen Z


According to the Center for Generational Kinetics the five current generations are:


  • iGen, Gen Z or Centennials: Born 1996 and later
  • Millennials or Gen Y: Born 1977 to 1995
  • Generation X: Born 1965 to 1976
  • Baby Boomers: Born 1946 to 1964
  • Traditionalists or Silent Generation: Born 1945 and before

http://genhq.com/faq-info-about-generations/

There is always a tendency to focus on the newest generation that hits the workforce and marketplace, and it almost always has a "these kids today!" feel to it. So, the target is on the back of the Millennials right now. 

The Gen Xers complaining about the "Me, Me, Me" mindset of the Millinnieals were defined by the MTV fueled 80s. The Boomers who complained about the Gen Xers metal rocking ways were defined by the Beatles and Woodstock. 

Every generation has some slippage with work ethic by nature of the advances we make as a society and every parent's prime directive to provide a better life for their children. It just is different. Each generation has its weaknesses and it also has its strengths. 

As we reach the point where Gen Z starts to make its way into adulthood it is interesting to look at the priorities of the prior generation. This Pew Research Center Study is a bit dated but provides a good good view into what is important to Millennials. 

2010 Pew Research Center Millennials Study 



http://www.pewsocialtrends.org/2010/02/24/millennials-confident-connected-open-to-change/

Whatever their faults, Millennials are more confident, upbeat and adaptable to change. This is in great part to the fact that they cut their teeth right as the evolution of technology exploded at an exponential rate. 

Will this trend continue for Gen Z? How will they define themselves? How will they fit into the workplace? How will they start to impact the world? 

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